Live Cohort & Relive Vault The 3-Day Executive Masterclass • 2.0 Hours/Day (6h Total) $199 Relive / $299 Live
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LISTING MASTERCLASS The 3x3 Executive Matrix
The 2 Outcomes The 3x3 Matrix Zoom Schedule FAQ
Enroll ($199 / $299)
Live Zoom Cohort & On-Demand Relive
25% ➔ 75% Conversion Transformation

Master The 3x3 Listing Presentation
Kitchen Table Architecture

A rigorous 3-day executive masterclass (2.0 hours per day • 6 hours total) available as an interactive live Zoom cohort or instant on-demand Relive access. Stop burning out on 8 appointments to win 2 listings. Transform into the trusted kitchen-table advisor who wins 3 out of every 4 appointments without cutting a penny of commission.

Join Live Zoom Cohort ($299 USD) Get Relive Vault ($199 USD)
Breakthrough #1 • Productivity & Math
Tripled Conversion Ratio: 25% ➔ 75%
Instead of winning 1 listing out of 4 appointments, you win 3 out of 4. If your monthly goal is 2 closed listings, you only have to go on 2 appointments instead of 8. That is working smarter, saving hundreds of hours of windshield time, and becoming radically more productive.
Breakthrough #2 • Mindset & Execution
Unshakable Kitchen Table Confidence
When a homeowner says "Sure, come on over and tell me what you can do to sell my home", you no longer freeze with panic ("Holy cow, now what do I do?"). You step up to the plate knowing with absolute certainty that you are going to knock it out of the park.
Executive Real Estate Listing Presentation Dossier and iPad Market Analytics
The Proprietary Operating System

The 3x3 Kitchen Table Architecture

Nine battle-tested operational milestones grouped into three synchronized phases. Designed to fit the 3-Day Live Zoom intensive with surgical precision.

Phase 01 Pre-Appointment Leverage & Room Command
🎥 Covered Live on Day 1 Zoom
Step 01

The T-24h Intelligence Interview

Pre-Appointment Discovery & Living Area Verification

The exact 8-question discovery sequence conducted the day prior. How to verify actual living square footage under air, uncover recent 5-year improvements, and identify competing agents or hidden FSBO intent before you arrive.

🔒 Includes the "Promise Me You Won't Decide" Pre-Close Script
Step 02

Market Pond Modeling (The 3-Price SDA)

Supply & Demand Analysis Across a 3-Mile Radius

Why you must pull every neighborhood transaction (comparable or not) to avoid looking unprepared. How to analyze active inventory against 30-day absorption velocity across 3 distinct price ponds to target where buyers are actively purchasing.

🔒 Includes the "Bride vs. Bridesmaid" Pricing Formula
Step 03

The High-Status Arrival & Kitchen Table Anchor

Street Parking, 4:00 PM Precision Knock & Room Command

Unifying the double confirmation en route, the radio-off mindset protocol, the 4:00 PM front-door entrance, and dropping your tools directly on the kitchen table to command the room before taking the diagnostic asset walkthrough.

🔒 Includes the 4-Part Entrance Greeting & Embedded Commands
Phase 02 The Advisory Framework & Needs Extraction
🎥 Covered Live on Day 2 Zoom
Step 04

The Opening Frame & Mission Statement

"Win-Win or No Deal" Consultative Positioning

Establishing high consultative status from the first minute at the table. Setting up the competition to fail by explaining why desperate agents overpromise on price just to capture buyer phone calls off their lawn sign.

🔒 Includes the "Why I Turn Down Listings" Positioning Script
Step 05

The 1-to-10 Diagnostic Needs Ladder

3-Layer Deep Needs Extraction & Priority Mapping

Operating like an elite physician or attorney. Extracting what an authentic "10 experience" means in their exact words, digging 3 layers deep into motivation, and testing their emotional timeline against commission resistance.

🔒 Includes the "Are You Still Moving?" Commission Decoupling Test
Step 06

The 1-Sheet Service Proof & 100% Guarantee

The Clean Master Trial Close & Accountability Plan

Locking in their commitment to hire you today with a simple 1-sheet operational plan: direct sign-call lead capture, the 60–80 daily buyer call protocol, and an unconditional zero-fee cancellation guarantee.

🔒 Includes the "Fire Me At Any Time With No Fee" Guarantee Script
Phase 03 Pricing Psychology & Commission Defense
🎥 Covered Live on Day 3 Zoom
Step 07

The Data-Driven CMA Discovery

Appraiser Rules & Seller Price Ownership

Reviewing public remarks and verified closed sales together so the seller discovers the price without you ever dictating it. Demystifying why home renovations return only 20–25 cents on the dollar in a buyer's market.

🔒 Includes the "$50,000 Kitchen Renovation Paradox" Dialogue
Step 08

The Supply & Demand Absorption Matrix

Absorption Rate Velocity & The High-Low Shock Technique

Calculating inventory velocity (<15% buyer's market ceiling vs >25% seller's market floor). Using the thinking pad shock technique so the seller selects and owns their pricing strategy without future friction.

🔒 Includes the Thinking Pad High-Low Shock Technique
Step 09

The Million-Dollar Commission Defense & Close

Defending Your Fee & The Assumptive Agreement Execution

The definitive verbal response when asked to discount your fee. Proving that protecting your own compensation is the ultimate demonstration of your skill in defending their equity, followed by digital agreement execution.

🔒 Includes the Million-Dollar "How Good Of A Negotiator Am I" Script
High-Stakes Leadership

Control The Kitchen Table Consultation

When you master the 3x3 matrix, you stop acting like an insecure salesperson pleading for a signature. You operate as an elite asset consultant whose time is valued and whose advice is respected.

✓
Win 3 Out of Every 4 Appointments
Go from an exhausting 25% batting average to an elite 75% conversion rate on exclusive listing agreements.
✓
Defend Every Dollar of Your Commission
Turn fee objections into proof of your superior negotiation ability. Never concede 1% or 2% just to win an agreement.
✓
Cut Your Field Appointments by 75%
Take 2 listings from 2 meetings instead of driving around to 8 different houses. Work smarter, earn more, and enjoy the business.
Executive Real Estate Kitchen Table Advisory Session
3 Days • 2.0 Hours/Day (6 Hours Total)

The 6-Hour Executive Masterclass Curriculum

Balanced into three 2-hour intensive sessions. Every day is split into 4 operational blocks: Strategic Doctrine (40 min), Word-for-Word Scripts (30 min), Live Roleplay Drills (35 min), and Florida Market Nuance & Q&A (15 min).

Day 01 🎥 Live Zoom • 2.0 Hours (120 Min)

Phase 01: Pre-Listing Intelligence & The Diagnostic Walkthrough

Winning the Listing Before the Kitchen Table
  • Block 1 (40m): The SDA Modeling & Florida Pre-Flight: Supply & demand absorption modeling across 3 price ponds, plus pre-checking tax assessor heated sqft, roof age/insurance flags, and open permits.
  • Block 2 (30m): The T-24h Calibration Script: The 8 diagnostic questions that isolate decision-makers and lock in the "Promise Me You Won't Decide" pre-close.
  • Block 3 (35m): Arrival Command & The Silent Walkthrough: Street parking, 4:00 PM knock, table anchor, and the clipboard diagnostic protocol (no fake compliments; cataloging condition tiers to set up the CMA).
  • Block 4 (15m): Live Roleplay Drill: 2 attendees simulate the T-24h call and front-door arrival objection + Q&A.
Day 1 Field Deliverables: Pre-Listing Questionnaire + SDA Spreadsheet Model + Diagnostic Walkthrough Clipboard Sheet.
Day 02 🎥 Live Zoom • 2.0 Hours (120 Min)

Phase 02: Consultative Table Framework & Needs Extraction

Disarming Sellers & Eliminating Competitors
  • Block 1 (35m): The Fiduciary Opening Frame: The "Win-Win or No Deal" mission statement, setting meeting rules, and exposing the "Sign-Post Trap" (why desperate discount agents buy listings with inflated prices).
  • Block 2 (40m): The 1-to-10 Deep Diagnostic Ladder: Socratic questioning digging 3 layers deep into seller pain, decoupling moving timeline from price resistance.
  • Block 3 (30m): 1-Sheet Service Standard & Guarantee: Contrasting passive MLS marketing with proactive prospecting (60–80 outbound calls daily), backed by the unconditional "Fire Me Anytime With Zero Fee" guarantee.
  • Block 4 (15m): Live Roleplay Drill: Hot-seat drill handling "We promised our cousin in real estate we'd interview them too" + Q&A.
Day 2 Field Deliverables: 1-Sheet Proactive Marketing Plan Template + 1-to-10 Socratic Question Notebook + Zero-Fee Guarantee Contract Rider.
Day 03 🎥 Live Zoom • 2.0 Hours (120 Min)

Phase 03: Pricing War Room & Commission Defense

Leading Sellers to the Number & Executing the Contract
  • Block 1 (35m): Collaborative CMA Discovery: Public remarks review, appraiser guidelines, and the "$50,000 Kitchen Renovation Paradox" (proving cosmetic upgrades return 20–25 cents on the dollar).
  • Block 2 (35m): Supply/Demand Absorption & The Shock Technique: "Bride vs. Bridesmaid" positioning, absorption rate thresholds (<15% vs >25%), and the thinking pad High-Low shock technique.
  • Block 3 (35m): The Million-Dollar Commission Defense: The definitive verbal shield against fee cutting ("If an agent cuts their fee in 30 seconds, how will they defend your equity against shark buyers?").
  • Block 4 (15m): Assumptive Execution & Live Roleplay: Net Sheet walkthrough, Exclusive Right of Sale agreement execution, live commission roleplay teardown & final Q&A.
Day 3 Field Deliverables: The 12 Objection Battlecards + Seller Net Sheet Spreadsheet + Commission Defense Audio Cadence File.
Executive Real Estate Materials, Battlecards and Seller Net Sheet
Assets Included

The Complete Field Arsenal ($1,850 Estimated Value)

Along with the 3 live Zoom intensive sessions, you receive the exact field-tested documents, scripts, and slide architecture so you can deploy them on your very next listing appointment.

✓
The Complete Word-for-Word Script Vault
All 9 operational matrix scripts formatted in a durable digital quick-reference guide for iPhone, iPad, and print.
✓
The 28-Page Executive Presentation Master Deck
Customizable in Canva, Apple Keynote, and PowerPoint with your personal headshot and brokerage branding.
✓
The 12 Tactical Objection Battlecards
Print-ready index cards for instant counters to commission cuts, testing the market higher, and competing agents.
Tuition & Enrollment Options

Select Your Masterclass Pathway

Choose between the live interactive 3-day Zoom cohort with real-time roleplay coaching, or get immediate on-demand streaming access to the complete Relive vault and digital arsenal.

Instant Self-Paced Access
Self-Paced Mastery

The On-Demand Relive Vault

For agents with busy schedules seeking self-paced study with full cohort recordings and the complete field toolkit.

$ 199 USD / Lifetime Vault Access
  • ✓ 6 Full Hours of 4K Cohort Recordings: Unedited high-definition video & audio from the live masterclass sessions.
  • ✓ 28-Page Executive Presentation Deck: Fully editable Canva, Keynote, and PowerPoint templates.
  • ✓ Complete 9-Step Script Vault: Word-for-word field scripts with audio cadence guides.
  • ✓ 12 Tactical Objection Battlecards: Print-ready cards for commission defense, pricing shock, and competitor pivots.
  • ✓ 1-Sheet Service Standard & Zero-Fee Guarantee: The exact client-facing accountability document.
  • ✓ SDA Modeling & Seller Net Sheet Spreadsheets: Plug-and-play mathematical templates.

Registration & Access Details

Fill out your agent credentials below to reserve your cohort seat or activate instant Relive access.

Selected Enrollment Package
Instant Digital Confirmation • Access Credentials Delivered Directly to Your Inbox
Frequently Asked Questions

Clarity on the Training Structure

Everything you need to know about the 3x3 matrix, Zoom delivery format, replay access, and asset customization.

What is the 3x3 Matrix and why is it superior to traditional 14-step scripts? +
Traditional real estate training overwhelms agents with fragmented 14-step lists that are impossible to execute fluidly under pressure. The 3x3 Matrix consolidates the entire consultation into 3 synchronized phases of 3 operational milestones each. It creates a calm, repeatable consulting rhythm that allows you to control the kitchen table without reciting robotic scripts.
How is the Zoom masterclass conducted, and what if I miss a live session? +
The masterclass is hosted live on Zoom in high-definition interactive sessions. You can participate with camera/mic for live Q&A, or watch in listen-only mode. Every session is recorded in 4K with full audio transcripts and posted to your private member portal within 2 hours of completion, granting you permanent lifetime replay access.
Will I receive all word-for-word scripts? +
Yes. Inside the member portal, you receive the complete unredacted script book covering every scenario: the T-24h Phone Interview, the Morning Confirmation, the High-Status Arrival Greeting, the Mission Statement, the 1-to-10 Deep Needs Analysis, the $50k Kitchen Update reframing, the Bride vs. Bridesmaid pricing script, and the Million-Dollar Commission Defense.
Can I customize the 28-page presentation deck with my brokerage branding? +
Absolutely. You receive the complete master project files in Apple Keynote, Microsoft PowerPoint, and Canva. You can swap colors, insert your brokerage logo (Keller Williams, Compass, eXp, Sotheby's, Coldwell Banker, etc.), update your personal headshot, and modify local market data in minutes.
Does this apply outside of Florida? +
Yes. While the framework was battle-tested and refined in the highly competitive Florida market, the underlying human psychology, room command, objection handling, and supply/demand mathematics are universal across all US residential real estate markets.
What is your satisfaction guarantee? +
Attend Day 1 on Zoom. If you don't agree that the Pre-Appointment Interview (Step 1) and the High-Status Arrival Protocol (Step 3) will dramatically increase your listing conversion, email support before Day 2 begins and we will issue a prompt 100% refund. No questions asked.